Yaga AMC+ Launch Sets a New Streaming Record
The Yaga AMC+ launch has become the biggest exclusive-series debut in the streaming service’s history, delivering record viewership and subscriber acquisition since its October 23 premiere.
Yaga AMC+ launch sets viewership and subscriber records
AMC Global Media says the contemporary Baba Yaga mystery also ranked as the top social drama across U.S. television and streaming on premiere day. The company did not release raw audience totals, framing the result as a service record.
The eight-episode supernatural mystery follows Rapp, played by Noah Reid, a private investigator who arrives in a coastal town to investigate the disappearance of an heir to a powerful fishery. His search puts him at odds with a local detective played by Clark Backo and a university professor played by Carrie-Anne Moss.
New Yaga AMC+ LAUNCH continueS through November
Hudson Williams, Sheila McCarthy, Megan Follows, Katharine Isabelle and Hiro Kanagawa also appear in the ensemble. Kat Sandler adapted the series from her play and serves as writer and showrunner.
New episodes arrive Fridays on AMC+ in the United States, with the final two episodes scheduled together for November 27. Yaga originated as a Crave series and was produced by Blink49 Studios and Front Street Pictures in association with Bell Media.
Sources: AMC Global Media
